Download Ebook The Adobe SiteCatalyst Handbook: An Insider's GuideBy Adam Greco

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The Adobe SiteCatalyst Handbook: An Insider's GuideBy Adam Greco

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As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market.
 
The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment.
 
You’ll learn how to:

* Create web analytics reports and data exports
* Design sophisticated web analytics dashboards
* Effectively track online marketing campaigns
* Analyze website shopping cart performance
* Connect online and post-website data
* Master website segmentation techniques
* Use basic and advanced pathing analysis
* Understand the inner workings of Adobe SiteCatalyst

• Sales Rank: #879365 in Books
• Published on: 2012-10-24
• Original language: English
• Number of items: 1
• Dimensions: 8.95" h x .66" w x 7.44" l, 1.57 pounds
• Binding: Paperback
• 360 pages

About the Author
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture (now Adobe) Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of SiteCatalyst. After Adobe, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire Adobe SiteCatalyst infrastructure, turning it into a world-class program. Mr. Greco is known for his expertise in Adobe SiteCatalyst and over the years has shared this expertise through his popular "Omni Man" blog and also co-founded the award-winning Beyond Web Analytics podcast.  Mr. Greco is now a Senior Partner at Web Analytics Demystified, a leading web analytics consultancy.

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The Adobe SiteCatalyst Handbook: An Insider's GuideBy Adam Greco PDF

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The Adobe SiteCatalyst Handbook: An Insider's GuideBy Adam Greco PDF

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Ebook Download The Secret of Staying in LoveBy John Powell

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The Secret of Staying in LoveBy John Powell

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Secret of Staying in LovePowell, John

• Sales Rank: #599571 in Books
• Published on: 1995-12
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x 5.25" w x .50" l, .50 pounds
• Binding: Paperback
• 168 pages

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Download Ebook Curiosity and Enlightenment: Collectors and Collections from the Sixteenth to Nineteenth CenturyBy Arthur MacGregor

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This fascinating book offers a history of museum collecting in western Europe over the course of its formative centuries, tracing its origins from the culture of collecting that emerged during the Renaissance and concluding with the great changes of the nineteenth century which would prove so influential to the museum movement of later years.

Taking into account both individual collectors and public institutions, Arthur MacGregor covers topics such as the methods by which materials from both the manmade and natural world were selected and displayed, problems of preservation and presentation, the specialization of individual areas such as fine arts, antiquities or natural history, as well as the developments of the nineteenth century that brought such collections within the reach of a much wider public. With the aid of 200 images, this book offers for the first time a wide-ranging survey of this entire process as well as the changing preoccupations of collectors.

• Sales Rank: #2384166 in Books
• Published on: 2008-03-19
• Original language: English
• Number of items: 1
• Dimensions: 1.16" h x 8.56" w x 10.95" l, 3.98 pounds
• Binding: Hardcover
• 288 pages

Review
"Fills a gap in the scholarship. . . . MacGregor's erudition and skill in discovering new documents and objects are admirable, as is his restraint in remaining close to his sources. . . . This beautifully produced book is typical of the high level of craftsmanship and attention to detail at Yale University Press under Gillian Malpass."—William Breazeale, Sixteenth Century Journal (William Breazeale Sixteenth Century Journal)

About the Author
Arthur MacGregor has been a curator in the Department of Antiquities at the Ashmolean Museum for over 25 years.

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