Ebook Download Services Marketing (5th Edition)By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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Services Marketing (5th Edition)By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

Ebook Download Services Marketing (5th Edition)By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

• Sales Rank: #520832 in Books
• Brand: McGraw-Hill Irwin
• Published on: 2008-05-23
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.10" h x 1.10" w x 8.50" l, 3.30 pounds
• Binding: Hardcover
• 736 pages

About the Author
Valarie Zeithaml is the Roy and Alice H. Richards Bicentennial Professor of Marketing and Associate Dean for the MBA Program at the Kenan-Flagler Business School of the University of North Carolina.

Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

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Free Download The Letter to the Philippians (The Pillar New Testament Commentary (PNTC))By G. Walter Hansen

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In this commentary G. Walter Hansen offers rich exposition of the text of Philippians as well as wisdom and maturity in its application. In so doing he emphasizes partnership--the social and corporate dimensions of community--in the progress of the gospel.

After a select bibliography, Hansen's introduction sets forth the historical setting of the church in Philippi, the nature and occasion of the letter, and a preview of two key themes--the gospel of Christ and the community in Christ. The commentary itself discusses Philippians in light of these themes, considering Paul's greetings, reports of gospel ministry, imperatives for citizens worthy of the gospel, recommendations of two Christ-like servants, and disclosures of his personal experience. Hansen's treatment as a whole is distinctive for the way it draws out and highlights the themes of partnership, citizenship, and friendship in Paul's Philippian letter.

"With themes and emotions so varied, the letter to the Philippians needs a commentator with a sure grasp and a warm heart. . . . Hansen writes with admirable clarity and simplicity, even when he is unpacking notoriously complex matters."
-- D. A. Carson (from the preface)

• Sales Rank: #523155 in Books
• Published on: 2009-10-05
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.20" w x 6.00" l, 1.57 pounds
• Binding: Hardcover
• 392 pages

The Letter to the Philippians (The Pillar New Testament Commentary (PNTC))By G. Walter Hansen PDF
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